Amway (short for "American Way") is an American company specializing in the use of multi-level marketing to sell health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.6 billion in 2017. It conducts business through a number of affiliated companies in more than a hundred countries and territories. Amway was ranked No. 29 among the largest privately held